Case Study: Hillcrest Energy Technologies

Selling technical concepts in a fast-paced social media environment isn’t easy, but that’s exactly what Rose Agency does for the clean tech innovators at Hillcrest Energy Technologies. Making the message consumable and attention-grabbing requires a true understanding of the value proposition, which can only be gained through close partnership.

Hillcrest Energy Technologies is a clean tech company that leverages proprietary technology to develop highly innovative power conversion and control system solutions. Rose Agency provides them with an eye-catching, strategically focussed social media presence that captures the attention of both customers and investors.

Making Complex Subjects Accessible

Albert Einstein once reportedly opined that if you can’t explain something simply, you don’t understand it well enough. While the theoretical physicist wasn’t known for his social media prowess, one can imagine that they might have been great.

Working with Hillcrest’s COO, Rose Agency develops and executes a plan for conveying the company’s value proposition and strategic messaging in a fun, consumable manner.

Of course Hillcrest’s products are technical in nature, but the first step is to capture people’s attention. To do this, the messaging must be boiled down to its base elements. What’s different about this company? Why should people care? Our approach to Hillcrest’s social media accounts is to treat them less like a conference room and more like a cocktail party. If you were standing with your cocktail and someone walked up to you and asked you what you do, what would you say? You certainly wouldn’t dive into charts and PHD-level analysis. By providing the wow factor up front, we earn the opportunity to convey the details later.

Accomplishing this requires dedication, research, and skill. Rose Agency is not a content conveyer-belt, but a true partner. We take the time to understand our clients’ messaging, differentiators, and marketplace. Our professional writing team highlights Hillcrest’s true selling features. Our talented graphic designers display complex concepts in easily consumable graphics and graphs. It’s the only way to stand out in the busy world of social media.