Case Study: Newton
Newton’s mortgage industry software is top-tier, but standing out in a busy world is no easy task. Fortunately, Rose Agency has been helping them do just that for years! Working in conjunction with their in-house marketing director, we deliver strong content throughout the calendar. Examples include the buzzworthy ‘Helpful Video’ Instagram series, our famous ‘Toilet Mailout’, and the ever-popular Halloween pet contest. The result is a deep partnership that successfully generates tons of awareness for the popular brand.
Newton is a software development company that services the mortgage industry with a high-performing customer relationship management platform and a direct portal to service providers such as law firms and banks. Over the course of our lengthy relationship, Rose Agency has delivered upon a wide range of marketing needs, earning their trust and establishing a highly functional partnership.
Working with In-House Marketing Director to Deliver On Annual Communications Strategy
Unlike some of our clients, Newton does employ an in-house marketing director. Rose Agency works with them to ensure consistency and continuity over time.
Newton’s annual communications strategy centres around key sales periods as well as pertinent events, such as software updates and new product releases. It’s during these periods that Rose Agency provides key support in the form of creative campaigns, social media content, direct mailouts, and more.
We’ve proven our ability to turn ideas into cohesive plans, always delivering on time and on brand. Simply put, Newton knows that we’re capable of giving them whatever they need. Why hire additional in-house marketing staff when Rose Agency provides nine function experts for the price of one?
Competing for Instagram Eyeballs in a Busy Landscape
Technical B2B companies face a great challenge standing out in a flashy social media landscape. No matter how valuable the offering, it remains a daunting task to compete with make-up tutorials, sports highlights, and pet videos.
Nevertheless, that’s exactly what the Newton ‘Helpful Video’ series does! Rose Agency’s video production approach dials up the fun factor, adding music, sound effects, and graphics. The videos are positioned as motivational leadership content. These aren’t simply instructional videos for utilizing the technology, they’re exciting roadmaps that lead to better client relationships and a fatter bottom line.
The Famous Toilet Postcard
During the early days of video conferencing, the news cycle featured several cautionary tales of professionals who were caught with their pants down. In an effort to stand out, Rose Agency created a direct-mail comic-style postcard for Newton that used a bit of toilet humor to make light of the situation. The imagery was flashy and eye-catching, proving to be a memorable piece of a branding.
The Halloween Pet Contest
Continuing with the theme of fun and buzzworthy content is the annual Halloween pet costume contest. Followers of Newton social media submit, then vote on, pictures of their furry friends playing dress-up. Prizes align with sales points, such as software upgrades, ensuring that the product doesn’t get lost in the fun. The popular contest receives many annual submissions, making it an important part of the brand’s content calendar.