Case Study: Goldbeck Recruiting
Goldbeck Recruiting is a mid-size recruitment agency based in Vancouver. Rose Agency provides them with a turnkey marketing department, handling all of their marketing and communications needs. We created a truly unique web presence and our robust content plan dovetails with the company’s quarterly sales strategy. Our deep partnership allows us to understand and herald the company’s value proposition, differentiators, and competitive landscape, allowing us to deliver leads and fuel sales.
Goldbeck Recruiting is a top-tier recruitment agency based in Vancouver. Like many of our clients in industrial and commerical services, they focus on attracting and maintaining a relatively low-volume of high-value clients. Trust is paramount and long-term brand awareness is the name of the game.
Rose Agency has forged a deep partnership with Goldbeck since starting our relationship in early 2018 . We understand their value proposition and the differentiators that they provide to the marketplace. This comprehension informs all of our efforts on their behalf.
Innovative Website Specifically Caters to Eleven Target Industries
Rose Agency built a pioneering new website for Goldbeck Recruiting, prioritizing lead generation throughout every step of the process. When potential clients visit the site, they are smoothly guided into one off elevend areas of expertise. The homepage is customized accordingly, displaying recruiting processes, recent placements, testimonials, case studies, and other content that pertains to the chosen industry.
This approach to UX stands in contrast to the industry-specific pages utilized by many of Goldbeck’s competitors, which are often lackluster,difficult to access and repetitive. The one of a kind website structure assures the visitor of Goldbeck’s industry-specific credentials, quickly establishing credibility.
Synergized Content Strategy Supports Sales Efforts
Rose Agency creates and publishes content for Goldbeck Recruiting on a regular and ongoing basis. Blogs, whitepapers, testimonials, trend pieces, interviews, market reports, and other rich content are utilized in order to capture leads and build the company’s brand. Organic social media, paid digital advertising, and a large-scale email program ensure that this digital content reaches a considerable and relevant audience, driving considerable traffic to their website.
The content calendar is built in conjunction with Goldbeck Recruiting’s business development manager. Each quarter the company will focus their sales efforts on different industries. Rose Agency stays ahead of that curve, building advance familiarity through targeted content. Reminder campaigns are launched using Google Display ads, ensuring that Goldbeck remains top of mind for all potential clients.
End to End Support with Wide Range of Marketing Services
Some digital marketers deliver leads to their clients and then consider the job complete. Rose Agency provides true partnership, assisting with every aspect of Goldbeck’s communications and reputation management strategy.
We’ve developed bespoke style guidelines on their behalf, ensuring consistency and captivating the audience. From colour palettes to typography, we’ve defined the brand’s unique identity and driven success.
Perspective clients are sent well-produced, comprehensive fee agreement documents that support the sales messaging. Animated graphics and high quality headshots are handled by Rose Agency as well. Our partnership provides Goldbeck Recruiting with nothing less than a turnkey marketing operation that is invested in their success.
ROI Reports Match Leads with Advertising Output
Rose Agency provides Goldbeck Recruiting with detailed ROI reports, utilizing demographical data from our segmented landing sites. Working with an executive assistant, we identify closed deals and match them with advertising output, painting an accurate picture of returns gained through our efforts.