Case Study: Colliers

Colliers turned to Rose Agency for both strategic and tactical support of their real estate consulting services. Leasing space in new buildings requires both marketplace analysis and lead generation. For each new building, Rose Agency provides a market study, a new website build, and a digital marketing campaign. Through coordinated efforts and constant refinement, Rose Agency achieves market penetration, lead generation, and, ultimately, tenants. It’s a targeted approach that provides value throughout all stages of each project.

Colliers is a Canada-based diversified professional services and investment management company that offers commercial real estate consulting services. As new buildings near completion and the leasing process begins, Rose Agency provides effective strategic and tactical support in branding and lead generation.

Strategy and Website Creation

Each new building has its own price points and category. RA uses this information to identify the most likely renters. A unique brand concept is created for the building and a lead-generation website is constructed.

Digital Advertising, Lead Generation, and Refinement

Rose Agency targets potential renters for the building through a robust digital advertising campaign. This includes is usually focused on PPC and Display across search and social media. Our lead collection strategy involves qualification forms which effectively segment the leads. We then deliver this information to the property manager for processing. More than names, these are qualified leads.

Consultations with property managers are regular and ongoing. This helps us monitor the quality of our leads and adjust our advertising process accordingly. In short, we funnel our budget toward the channels that are yielding the best results for each particular building.

Converting the Website and Providing Long-Term Value

When the building is fully leased, Rose Agency converts the lead-generation website into a property management site, allowing the client to manage the process moving forward. By doing this, Rose Agency provides value to the client throughout all stages of the project. Our commitment to understanding the client’s business model and marketplace has given us the opportunity to become a valuable long-term partner.